Many people think that branding starts with creating a logo. It's a natural thought, since a logo is the first thing customers see when interacting with a brand. Logos are often associated with the brand's image. But do we love brands just because of their bold, vivid logos?

We think it's a much more complicated thing. The overall impression and after taste from interacting with a brand consists of multiple aspects. Logo is one of the visual beacons that draws attention and stirs interest, but not the only one.

A complex branding is needed to align the inner and outer side of the business and maintain consistency. That's why we offer a complex approach to building brands meant to last, impress, and be recognized.

Our branding approach is based on thorough research and exploration of your business. We start with ground-breaking points like the company's mission and vision, moving to exploring demands of a target audience and competitor analysis. These insights help us build the right visual and verbal communication of a brand and its consumers.

The result of our work is a document – a brand platform – that represents the look and feel of the brand and answers the question "How should a brand look?".

With this approach, we achieve exceptional design that builds trust and attracts desired audience.

We believe that every brand has its unique, engaging story to tell. Our work with clients involves lots of collaboration to communicate their very essence and build trust towards the brand.

Discover our branding process in detail

Analysis

We assess the current brand's state like target audience and competitors to get a broad perspective and valuable insights.

Next, we build a brand platform. It's a foundation for visual communication to ensure consistency and credibility across all channels.

Brand platform

By creating a design concept, we shape the look and feel of your website or a mobile app. It becomes a pivot point for branding.

Design concept

Branding

It's a final step when we work closely to create a striking visual identity that'll increase the business value and gain loyal customers.

A brand platform is an essence of your brand. Things your brand speaks and the way it looks, is embodied in the brand platform. Such a complex approach helps us deliver a consistent message and elevate your brand over competitors.

Brand Platform in details

Branding Objectives

To ensure that everyone is one the same page, we define branding objectives. They help us deliver an expected outcome without unpleasant surprises.

With a SWOT analysis, we define the brands' place among competitors. This is a pivot point for defining a communication strategy and positioning.

SWOT Analysis

The first-hand knowledge of a target audience, their demands, and pain points is a foundation for reaching out to the right people at the right time.

Target Audience

Vision and Mission

Mission and vision embody the company's aspirations, role in the industry, and its definition of success. We rely on them to build a sustainable brand image.

Brand Platform Elements

Brand Positioning

We assess the current brand's state like target audience and competitors to get a broad perspective and valuable insights.

Next, we build a brand platform. It's a foundation for visual communication to ensure consistency and credibility across all channels.

Brand Message

By creating a design concept, we shape the look and feel of your website or a mobile app. It becomes a pivot point for branding.

Tone of Voice

Brand Personality

It's a final step when we work closely to create a striking visual identity that'll increase the business value and gain loyal customers.