There are 3.4 million apps in Google Play and almost 2.1 million in Apple Store. What does this number mean for the startup founder? First of all, it means massive competition in the app market, and the new product must find its specific audience. At the same time, even for a perfect product, it can be challenging to find new customers without mobile app promotion.
Creating a competitive app is already considerable work for the DevOps team. Furthermore, the next step is to increase the rate of your app in the app store. This task became the most challenging for many startups. Based on Business Insider data
, 43% of developers found that app marketing is the hardest thing in the whole app launch process.
This article will focus on the most commonly used and efficient mobile app marketing techniques. It will outline the best practices in mobile app promotion and determine how to do app marketing successfully.