As we already mentioned, the first step in working with app design is based on understanding the user. You need to imagine a person that will use the app for achieving goals or managing personal finance. Try to answer the questions, how this user will feel opening the app, what emotions it will bring to him. We used to think about the fintech sector as something conservative and sticky.
At the same time, it doesn't mean that you should not include gamification or fun into the UI app. If your user is young and used to interacting with games, you can use this experience in creating the fintech app also. As you see, understanding the user's personality and behavior is vital.
From another perspective, design is a language to speak with customers. The Design-thinking approach is popular in creating fintech apps and can be applied in all the stages of app development and operation. It also expects that the app design must be simple and easy to understand but compile many functions on one screen simultaneously.
One of the efficient examples of using design thinking and user experience for fintech apps is Barclays
. They created a special department that was focused on user experience and behavior in natural circumstances. After learning the user's needs, they made a new product that allowed users to send money from one user to another by phone number. Their focus was to find what their customers are looking for during financial operations and help them to solve those issues.
Match the local and international law requirements
The Fintech industry is one of the most regulated economic sectors. It would help if you remembered about it while working with design. It can be complicated to add some features, as they can become a legal issue for the business. At the same time, there can be different requirements for different countries, and you need to adapt design based on these regulations.
There also can be some specific rules in each country you build the app. For example, fintech institutions need to have face-to-face interaction with customers for identification according to anti-money laundering laws. If your app works with European clients, it needs to fit General Data Protection Regulation (GDPR).
It has become popular to integrate voice helpers into fintech apps. It's a growing trend used by UX designers that can improve mobile app functionality. For example, voice-activated interfaces can provide consultation or even make some payments.
Developers argue that shortly, those voice-helpers will understand clients' tone of voice and change their communication style based on this data. Voice-activated interfaces must be displayed in the UX app and motivate users to activate the helper.