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How Much Does It Cost to Design a Website: 3 Types of Websites with Exact Cost

Reading time 5 min | nov 23, 2020
Maryna Zavyiboroda
Copywriter
So you've got a brilliant tech startup idea that'll definitely meet the market demand. Next thing, you need to create a website that'll attract customers and help you generate sales. At this point, startups need to conduct thorough research to find out how to successfully design a website within a reasonable price range and timeframe.

So, how much does it cost to design a website in 2020 and beyond? Read our new blog post to find this out.
Factors that affect the website design cost
Just like with any other services, the final cost of the website design consists of multiple factors. We've gathered some of the most critical aspects you should consider to fit into your budget:

1. Project size

First, you must evaluate your project's size, or, in other words, how complex it is to design. Here are some of the contributing factors to the cost:
  • Amount of website pages. Are you building an Amazon-like platform or a small website to present your work? The more pages and features you include, the more resources you'll need to implement your project.

  • Complex animations and microinteractions. Modern users are spoiled with an abundance of quality visuals and smooth transitions between website blocks. To make a lively, animated website, you'll require a motion graphics designer.

  • Illustrations and custom graphics. Custom illustrations are great for branding. Even if you're building an MVP, it's useful to create a recognizable image from the very start of your startup journey. The downside? You'll have to pay more to stand out from the competition!

2. Team roster

As we've previously mentioned, to implement the desired amount of website pages and keep up with the project complexity, you'll need to bring extra qualifications to the team. In short, here's what each role is responsible for:
  • UI/UX designers devise website navigation and its look and feel.

  • Motion designers turn static images into lively experiences with artful animations and microinteractions.

  • Illustrators (graphic designers) create unique graphics to visualize concepts instead of describing them with text.
Also, you might want to take advantage of Copywriter and UX writer services. Copywriters help you with content like commercial copy for landing pages, one-pagers, and blogs. They ensure a consistent tone of voice and compelling copy that helps you engage with your target audience. UX writers are more like niche specialists that deal with interface elements only. These specialists write concise and clear texts for navigation and system components like buttons, error messages, notifications, and more.

3. Additional components

Needless to say that every extra detail like custom fonts to match the overall aesthetics, responsive versions that'll adapt to mobile and tablet screens, and custom graphic elements influence the website cost.

4. Location and hourly rates

Depending on the location of a web design agency you choose to partner with, you'll have to overpay or save your money instead. Below, we'll review popular destinations to outsource website design and their average rates:
Latin America
Western Europe
Eastern Europe
Asia
Average hourly rates
$20-90
$30-180
$25-130
$10-70
Main countries
Mexico, Brazil, Argentina
Germany, Norway, Belgium, the United Kingdom
Poland, Russia, Ukraine, Belarus, Romania, Hungary
China, Sri Lanka, India, Philippines
Strong suit
Time zone overlaps, talents variety, proximity to the US
English fluency, a variety of professionals, cultural fit
English fluency, high quality of services
Wide choice of IT specialists, low rates
Points of weakness
Legal regulations
High hourly rates
Different time zones with the US
Low quality of services
*The average hourly rates information source – Clutch

Next, let's see estimates of website design for three different projects. We've selected projects according to their complexity (amount of screens and features, navigation, etc) and created a list of basic functionality. Please note that these figures don't represent the final cost.
We offer custom web and mobile design solutions in your business domain. Check our recent works with testimonials from our clients:
How much does it cost to design a website: a feature list and cost calculation

Craigslist (a small project)

Craigslist is unquestionably America's most loved classified ad website that was launched in 1996. Interestingly enough that its design hasn't changed over the years. The so to speak UI design is plain and throws us back to the 2000s with its white background and blue text hyperlinks. The website's navigation is just as simple. Users can access the necessary information straight from the main page, where ads are classified into categories.

An MVP-like feature list of Craigslist includes:
  • User personal profile (even though Craigslist doesn't provide such an opportunity).
  • Navigation with categories, filtration, and sorting.
  • Ad posting board that allows users to upload their posting with a text description, images, and more.
  • Built-in chat and email to secure user data and allow them to chat straight on a platform without disclosing personal contact details.
  • Ad moderation to allow users to report ads with inappropriate content.
How many hours does it take to design a website like Craigslist? Let's check the figures below:
Feature & hours
Latin America
Western Europe
Eastern Europe
Asia
User personal profile 14h
$280-1,260
$420-2,520
$350-1,820
$140-980
Navigation
12h
$240-1,080
$360-2,160
$300-1,560
$120-840
Ad posting board
20h
$400-1,800
$600-3,600
$500-2,600
$200-1,400
Built-in chat and email 18h
$400-1,800
$600-3,600
$500-2,600
$200-1,400
Ad moderation
16h
$320-1,440
$480-2,880
$400-2,080
$160-1,120
Total
$1,660-7,470
$2,490-14,940
$2,075-10,790
$830-5,810

Yelp (a middle-sized project)

Yelp is another platform that allows users to discover local businesses of any kind: from food deliveries and SPAs to plumbers and accountants. To help users choose, Yelp offers a rating system and reviews.

Here is a basic feature list for the Yelp-like app:
  • Business profile to create pages for local businesses with their address, pictures, and description.
  • Personal user profile (so users can save the businesses, make collections, etc)
  • Location-based search that allows users to discover places nearby.
  • Filtering system to enable users to select the most suitable option.
Feature & hours
Latin America
Western Europe
Eastern Europe
Asia
Business profile
16h
$320-1,440
$480-2,880
$400-2,080
$160-1,120
Personal user profile 14h
$280-1,260
$420-2,520
$350-1,820
$140-980
Location-based search 10h
$200-900
$300-1,800
$250-1,300
$100-700
Filtering system 8h
$160-720
$240-1,440
$200-1,040
$80-560
Total
$980-4,410
$1,470-8,820
$1,225-6,370
$490-3,430

Tripadvisor (a large project)

Perhaps, every traveler checked the best tourist spots on TripAdvisor before planning their trips. TripAdvisor was launched in 2000 as a search engine for travel aggregators like Expedia. Soon, however, the company changed its business model to a B2C (business-to-consumer) segment and started a CPC (cost per click) monetization. Every time a user would click on a hotel, restaurant, or any other listing, Tripadvisor would get a commission fee.

Today, TripAdvisor has more than 700 million reviews from unique users and over 8 million tourist locations that include hotels, restaurants, and sightseeings. If you're going to build a website like Tripadvisor, check its basic features:
  • Personal user profile with a dashboard to view reviews, saved places, and more.
  • Business profile to place listings with places.
  • Filtering and search system.
  • Geolocation to enable users to look for places around them.
  • Ratings and reviews.
So, how long does it take to design a website with reviews like Tripadvisor? A handy estimate is provided below:
Feature & hours
Latin America
Western Europe
Eastern Europe
Asia
Business profile
18h
$360-1,620
$540-3,240
$450-2,340
$180-1,260
Personal user profile 16h
$320-1,440
$480-2,880
$400-2,080
$160-1,120
Geolocation 12h
$240-1,080
$360-2,160
$300-1,560
$120-840
Filtering and search 10h
$200-900
$300-1,800
$250-1,300
$100-700
Ratings and reviews 12h
$240-1,080
$360-2,160
$300-1,560
$120-840
Total
$1,140-5,130
$1,710-10,260
$1,425-7,410
$570-3,990
Wrapping up
Common factors that influence the final website design cost include the size of your project, amount of team members, location, and extra features you'd like to incorporate to your design. Speaking about attractive outsourcing regions to partner with, we can outline Eastern Europe with countries like Ukraine, Poland, and Belarus. These countries can offer an amazing talent pool, a proactive working approach, and relatively low hourly rates.

If you'd like to partner with Starbase agency for your next project, contact us and we'll get in touch with you promptly!
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